At The Jackson Method, we don’t just teach marketing—we help service-based entrepreneurs scale with confidence, clarity, and proven results. Led by Dr. Denise Gochenouer, a Professor of Marketing and Chair of the Department of Business Innovation & Strategy, North Star School of Business at Southwest Minnesota State University, our approach blends the precision of a Certified Digital Marketing Professional (DMI) and Professional Certified Marketer with the high-performance strategies of a Licensed 10X Cardone Business Coach. Over the past 17 years, Denise has advised hundreds of students, many now leading thriving companies, building influential careers, and making significant impacts in their industries, while also guiding entrepreneurs and organizations toward measurable growth.

Our Unique Buying Proposition is simple: we combine academic expertise, real-world business ownership, and elite-level sales and marketing training to create strategies that work in the classroom, in the boardroom, and in the marketplace. Denise’s career spans banking, real estate, insurance, resort ownership, market research, and higher education leadership. She has led her department to earn prestigious international accreditation, published research in respected journals, and helped countless clients implement systems that increase revenue and market share. When you work with The Jackson Method, you’re not just getting marketing advice, you’re gaining a strategic partner with decades of experience turning ideas into sustained success.