Expert Marketing for Introverted Real Estate Investors

About Dr. Denise Gochenouer

For most of her life in real estate, she was the expert nobody could describe.

She built a multi-property portfolio from a single small investment. She bought her first property at twenty-six, a single mother in Jamaica, where money for a young woman raising a child alone was almost a contradiction in terms. She pulled it together by investing in the bank where she worked along with other stocks, then rolled the profits into real estate. From there came condos, a resort she owned and her family owned and operated for ten years, property in two countries, and a portfolio she built quietly, deal by deal, while almost no one around me knew what she was doing. And that was the problem. She was good at the work and invisible in the market.

She learned it the hard way when a property she was perfect for came up in her own town, and the seller never thought to call her. She kept her head down for so long that no one knew she was an investor at all. The deal went to someone louder and less qualified. That loss is a big part of why this whole thing exists.

Here is what she finally understood. Everything she had done to find deals, keep good tenants, build a reputation, and sell well was marketing. She just never had a name for it, and she never let anyone see it. She is an introvert, although her students and colleagues don't believe it. She would rather build something solid than climb on a stage and shout about it. For years, the industry told her that meant she would always lose to the loud people. It does not. It means you win a different way, a quieter one that actually compounds.

That quieter way is the method in my book, The Jackson Method: How Real Estate Investors Build Markets, Not Just Properties.

I am not a typical marketing coach. She holds a doctorate; she has spent 30 years in marketing, both in the university classroom and out in the field running her own deals, and she carries the CDMP and PCM credentials. But the thing that actually qualifies her to help you is not hanging on a wall. It is that she has lived every version of that book, she climbed out, and she can show you the way she found.